Chace Construction -

CHACE CONSTRUCTION

Chace Construction is a growing construction management firm specializing in large-scale infrastructure projects, including work with automated people movers and major contractors. As a minority-owned, family-oriented brand, they bring a relaxed but professional approach to an industry often seen as rigid.

BRAND STRATEGY | VISUAL IDENTITY | 1-PAGE STYLE GUIDE | PRINT DESIGN

Challenge
They were beginning to establish their online presence but lacked consistent branding across platforms. Their goal was to balance professionalism for high-profile clients with a relaxed, approachable tone that spoke to who they are as a family-driven company.

Solution
I developed a cohesive visual identity and digital presence strategy, focusing on clean design and brand consistency. This included refining their visual branding, creating a streamlined look for web and social media, and designing assets that felt both established and fresh.

Outcome
The result positioned Chace Construction as a credible, forward-thinking partner in the construction industry. Their updated branding not only reflects their professionalism but also honors the family-oriented values that set them apart.